Homework week 14

Viral video advert production (don’t panic campaign)

1 who are the audience

The audience is a youth audience from 16-25 year olds

      2. What will the product be and where will it be seen?

The product will be seen on digital devices such as iPhones, IPads and televisions.

      3. Did it go viral or not viral?

        In my opinion it didn’t go viral at all because they didn’t really use any viral buzz techniques except slightly unusual. it wasn’t popular like the other adverts like the Sainsbury’s World War 1 Christmas advert which uses a remarkable buzz technique or the T Mobile Liverpool street advert where people are all dancing in the station which also remarkable and hilarious.  

     4. How many views did this advert have compared to the other adverts?

      The Random act of kindness advert has only 52,102 views in about a year and half.  This is not as popular because the other adverts like the 2014 World War One Christmas advert has 18,310,221 views in just over a year and it is one of the most popular adverts ever  and the T mobile Liverpool street advert has 40,369,612 in 7 years

Some of the dislike comments were

I can't help but feel that the Mexican folk music didn't add much to the video.

This is so stupid. It's not "random" 

This is dumb you should do this because you really mean it not just because of some special day

     5. How the audience consume digital Viral ads and on which platforms and where would you find them?

      The audience consumes digital viral adverts on television channels. You would find them on IPhones, iPads and laptops.

   6 Investigate the use of Viral Buzz and mode of address to target the specific audience of 16-25 College & university students.

  In The Italian advert they use shock to get the audience’s attention. A lot of teenage videos have shock, sex or violence to get their attention. Most of the films jump a lot from 1 scene to the next and they talk to you in very direct way.

 7. A critique of examples of random acts of kindness that would appeal or be suitable to this audience that have been posted on YouTube 

    RAOK Challenge | Random Acts of Kindness | #Share Goodness- this probably appeals to some teenagers because it has pretty 16-17 year old girls

  5 Years after My Suicide Attempt: Random Acts of Kindness- this probably appeals to the audience because it uses a bit of shock (suicide) and remarkable to give it a bit of viral buzz.

   17 Random Acts of Kindness- this probably appeals to the audience because it has young people’s music and the actors are in the same age demographic group.            

Task 4: Generate 2 ideas

1. What will happen in your advert? (Collect 5 images using Shutterstock to show the narrative or story sequence)
    A rock concert  fan after  attending a live event gets  a parking ticket and is very distressed.  The lead singer of the rock band who is walking past see's what is happening  and says to the fan  “Don’t worry man have a copy of our latest album for free”
   

    
   Second idea the Nerdy guy in the technology lab sitting next to a pretty girl at a computer who looks very sad because her boyfriend has split up.  He jumps up and gives some flowers to the girl. She responds by pulling her top off and kisses the nerdy guy. 
   
   

   

   

    
2. How will it make the audience react  as required  by the client?
   
   
   
   the audience feel excited because the idea of it the singer giving him an album for free to the fan is good thing. and that's what the client needs.   
3. The nerdy guy kissing the girl creates excitement and surprising. Yes it appeals to the client because it's unusual    
4. How will the idea promote  and persuade ?
   It will persuade teenagers to think about being kind to other people. Also the advert promotes kindness.
5. How can you make it go Viral (6 types of Buzz)?
   The first one is unusual and remarkable
   And the second one uses taboo (sex)            

https://www.thinglink.com/scene/741229628772843520

http://popplet.com/app/#/2888328