task 6 proposal

                Alexander rock Ident agency 15L0776@ctkfsc.ac.uk        

Working Title

   urban net rock ident 

Product Outline

         

 my product is to make a rock music channel with the ident at the end 

I will be making am ident with would be roughly 10-15 seconds long for the rock ident Channel

The purpose of my ident is the brand and the logo of the channel. The platforms will be distributed on YouTube and other digital platforms such as mobile phones,IPhones,Ipads, PCs and laptops. 

   

Target audience

16-25 year olds 

male and female 

all ethnicities

Content 

The genre of my channel will be a rock music channel to the channel Urban Net. The purpose of my ident is to identify the Urban Net brand. I will be using plasticine for my ident. I will be shooting in a green screen with the studio in the background with stop motion animation. I will be adding a light background. 

My outline is to make a 10-15 second ident for a Rock channel which would be colourful and interesting 

Synopsis 

The ident starts off with the letter u then the guitar jumps on the u. After that there is a letter n. The guitar pick jumps on the n. Finally the ident will join and fit in together.

Beginning

I will be having a close up on the letter u and a close up on the guitar 

Middle
i will be using a medium close up of the red u and the black guitar

Ending

i will be using a mid shot of the guitar pick with the letter n inside it and last the ident will join together 

The music channel starts off in a media corridor with 

  

Colours

Black and red which would be  suitable for the Ident channel 

Animation materials/techniques

The animation in my ident I will be using palsticine and stop motion  

Editing techniques

the editing will be a decent pace during the rock channel  

My editing will feature beat editing in order to appeal to the target demographic audience. Also it will also make the channel and the ident interesting   


locations settings 
the location im going to do it in the green screen room with the studio in the background 

Music 

the music i will be choosing for my ident is rock music or a specific track 

Implementation plan 

YouTube 1080p

10-15 seconds

schedule dates and times Wednesday the 11th may at 8:50

planning

6th may

production shoot/animation

Wednesday the 11th may

post-production- 27th may 2016

release distribution

27th may 2016

budget

Plasticine basic modelling clay £0.99
 electric guitar £70

performers

the performers will be the guitar and the pick

production equipment

1 DSLR camera and a tripod to take photographs and keep it still

location set building

green screen with studio in the background

modelling/ animation materials
Plasticine, guitar and a guitar pick  

logo ideas

unit 22 product research 2

PASS & MERIT Task 2

Topic A.2 Developing ideas for digital media products

Task 2: Develop ideas for a digital media product by researching existing media products relevant to your own product idea.

·         Find 3 existing current examples (Idents or Music Video) and create

PASS Task 2a) Create a mind map (using Popplet) of the recognisable conventions/similarities in all 3 examples, add images of where you have identified some of these in your examples

Music Video	Ident
quick cuts	30 seconds
beat editing	branding of the channel
use of close ups	Colours
lip synching	Logo
narrative or story	short narrative
locations	use of stop motion animation/cut outs
genres of music	Locations or sets
costume	Selection of music

Task 2b) a mood board (using Word or Photoshop) - where do you find these idents/music videos and where they can be distributed? What Platforms? Take screen grabs of the following:

·         Which Digital TV Channels?

·         Which Youtube Channels?

·         What websites (for the channel or the record company or artist’s website?)

·         Show how you can access them on mobile phone, tablet, computers

MERIT Task 5 Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5a) What is the aim (purpose or intention) of this research into 3 existing products?	Use the following words in your response	Your annotations
	conventions	The conventions I am going to use are the logo of the channel, colours, the music, the costumes and the fast paced editing
	distribution	on YouTube and any other social media sites such as Instagram and Facebook
	platform	IPhones, laptops, macs, electronic tablets, IPads

MERIT Task 5 Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5b) Summary - what did you find out from your research into 3 existing products?	Use the following words in your response	Your annotations
	quick cuts & beat editing	The idents I looked at are a lot of quick cuts
	Use of stop motion of CG animation	The MTV Rocks ident uses stop motion and CG animation
	use of close ups	Yes use a lot of close ups
	lip synching or Branding of the channel	the branding of the channel always comes up in the ident
	narrative or story	One of them has got a narrative story
	locations	One inside the corridor one in a room
	genres of music	Rock
	costume	T shirts

unit 22 task 4 researching the audience

Topic A.4 Researching the audience or consumer

PASS Task 4a): Using YouTube or Fan, Artist, Channel websites find out about the existing audience/consumers

Age	My target audience is from 17 to 25 year olds
Gender	Both males and females
Ethnicity	Aiming to all ethnicities
Music Preferences or TV/Film/YouTube preferences?	And my preference is rock which is the genre of music

PASS Task 4b): Collect reactions and responses to your examples you have collected from 5 members of your Target Audience to find out what they like/prefer.

Create a Survey Monkey with 8 questions for the product examples to find out their preferences, and record their results. Include the graphs that Survey Monkey makes for you.

1	Age, gender and ethnicity	About 100% responses said 16-25 year olds, 50% said males, 50% said females, 50% said white people and 50% said brown people
2	What type of music/channels do you prefer?	Only a 100% response who said pop music
3	Which of the products did you prefer most?	50% responses said the MTV Rocks Hallway ident and 50% of them said the MTV Rock ident
4	What do you expect from a Music Video/Ident for this artist/channel?	50% of repossesses said colour and 50% said editing
5a	Do you prefer lip-synching or story narrative in Music Videos?	50% said lip syncing and 50% said narrative
5b	Do you like Idents that use animation?	About 100% said animation
6a	What locations or background do you think are suitable to shoot?	100% per cent said yes and it’s easy to shoot
6b	What colours do you associate with this channel?	50% said black and 50% said red
7a	What music do you think would fit the channel?	100% said rock because it would fit channel
7b	What makes this Ident appeal to you – what image does it give the channel?
8	What ideas do you think I should include in my idea?	About 100% of them said themes I can include in my ident

MERIT Task 4c) now present your idea to your target audience in a Focus Group and collect responses.

Is it clear what has been adapted or developed from the existing products?	The idea is really clear
Does the product appeal to you and why?	yes is really enjoyed it
Which ideas do you think are effective in creating the right image for the channel/artist?	i can use stop motion in the corridor because it's very effective and the other one is effective
What ideas do you think I should include or change in my final idea?	no not at all
Are there any products that you recommend I looked at?	i can combine the two ideas together

DISTINCTION 4d) How large is the audience based on YouTube Hits, Downloads or Viewing figures

How big is the audience?	there are 83 views on the MTV rock ident. only 43 views on the MTV rocks hallway ident and the three primary colours has 32,019,903 views
How popular are these products with audience?	those are popular for those people who like this  kind of music

MERIT Task 5: Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5a) AIM what were you trying to find out from your research into TARGET AUDIENCE?	Use the following words in your response	What is the intended outcome of TARGET audience research	What is the intended outcome of FOCUS GROUP	What is the intended outcome of SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity
	Preferences & expectations
	Music Subculture

Task 5b) Summary - what did you find out from your research into TARGET AUDIENCE	Use the following words in your response	What were the findings from your TARGET audience research	What were the findings from your FOCUS GROUP	What were the findings from your SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity
	Preferences & expectations
	Music Subculture

Task 5c) Conclusion - how does this information develop your idea?	Cover each of  the following aspects in your response:	Your annotation – how does this affect the development of your idea? What do you need to consider in your idea to make it effective?
	TARGET - Age, Gender, Ethnicity	16-25 year olds
	Preferences & expectations	the editing and the colours
	Music Subculture	Rock