unit 22 task 1 write your own brief

PASS and MERIT Task 1

A.1 Ideas for new products

PASS Task 1a): Work to your own brief and devise an idea for a digital media product based on adaptation or development of an existing product there is an existing audience to target

Write your own brief: Decide which product you wish to produce and write your own brief.

Use the template provided

1.     A new Ident for a YouTube Channel – (suggested you based on the same market as E4, MTV or BBC3)

Or

2.     A music video promo for an Unsigned Artist

You must find a client with which to create this for. You can use students from Music or Media courses if you wish, and create a CTK Media Channel Ident.

PASS TASK	Write your own brief for Urban Net – what is your idea?
Which existing Artist’s Music Video or Channel Ident are you adapting or developing?	My idea was to  make an Ident for MTV Rocks
What content are you adapting or developing from the existing products?	I will be creating a stop motion rock music channel called urban net.
Who is the existing audience it is aimed at?	age - 16-25 gender- male and female ethnicity- it will be aimed at all ethnicity subculture – rock
What is your initial idea?	My idea is to make a rock music channel for those people who like rock music and I'm going to use stop motion. I will have a rock-star with an electric guitar, who will be dancing around in the corridor. He will disappear and then come back again. At the same time the lighting will be turning on and off, all in time with the music. This will be rock music to match the theme of the Urban Net channel.

MERIT and DISTINCTION Task 5: Write up your annotation and your final developed and chosen idea

Having completed your research activities looking at existing products, formats and audience research use the findings to shape an effective idea.

The chosen idea will be developed to consider the finer details

Task 5b) Conclusion - how do your research findings develop your idea?	Cover each of  the following ‘finer details’ in your response:	(MERIT) How did what you found out affect the development of your idea?	(DISTINCTION) Define how you will use this in your idea to make you product effective?
	Shots, angles and framing	the 3 idents i choose has got quite a lot of shots angles
	editing decisions
	Costume
	locations
	Narrative
	Audience feedback, preferences and expectations
	Social Network responses (Distinction)

MERIT: Revisions made to the original idea need to be logged with reasons why

Task 5c) Revisions made to the original idea need to be logged with reasons why	Cover each of  the following aspects in your response:	(MERIT) Your annotation – what revisions have you made to the original idea?	(MERIT) ...and Why?
	Looking at other current examples - conventions
	Audience likes and comments on exiting examples
	Audience feedback, preferences and expectations from your Focus Group and Survey Monkey
	Past and Future trends (Distinction only)