unit 22 product research 2

PASS & MERIT Task 2

Topic A.2 Developing ideas for digital media products

Task 2: Develop ideas for a digital media product by researching existing media products relevant to your own product idea.

·         Find 3 existing current examples (Idents or Music Video) and create

PASS Task 2a) Create a mind map (using Popplet) of the recognisable conventions/similarities in all 3 examples, add images of where you have identified some of these in your examples

Music Video	Ident
quick cuts	30 seconds
beat editing	branding of the channel
use of close ups	Colours
lip synching	Logo
narrative or story	short narrative
locations	use of stop motion animation/cut outs
genres of music	Locations or sets
costume	Selection of music

Task 2b) a mood board (using Word or Photoshop) - where do you find these idents/music videos and where they can be distributed? What Platforms? Take screen grabs of the following:

·         Which Digital TV Channels?

·         Which Youtube Channels?

·         What websites (for the channel or the record company or artist’s website?)

·         Show how you can access them on mobile phone, tablet, computers

MERIT Task 5 Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5a) What is the aim (purpose or intention) of this research into 3 existing products?	Use the following words in your response	Your annotations
	conventions	The conventions I am going to use are the logo of the channel, colours, the music, the costumes and the fast paced editing
	distribution	on YouTube and any other social media sites such as Instagram and Facebook
	platform	IPhones, laptops, macs, electronic tablets, IPads

MERIT Task 5 Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5b) Summary - what did you find out from your research into 3 existing products?	Use the following words in your response	Your annotations
	quick cuts & beat editing	The idents I looked at are a lot of quick cuts
	Use of stop motion of CG animation	The MTV Rocks ident uses stop motion and CG animation
	use of close ups	Yes use a lot of close ups
	lip synching or Branding of the channel	the branding of the channel always comes up in the ident
	narrative or story	One of them has got a narrative story
	locations	One inside the corridor one in a room
	genres of music	Rock
	costume	T shirts