Random acts of Kindness feedback sheet

Random Acts of Kindness Evaluation Assignment Pt1: Collect Feedback

 

Pass:

Task 1: Collect adequate feedback from the client, target audience and peers

Show the finished advert to their client, target audience and class and obtain feedback via a basic questionnaire (given)

 

1. Client (me)
2. Target Audience (Youth Audience, survey monkey social media)
3. Peers (Others in the class)

 

IMP: Put this evidence on your blogs (screen captures, comments & client audio feedback)

 

Task 2:  Examine your feedback and identify quotes and overall percentages (i.e. 5/10 said ‘exciting’) for each question response.

 

	Peer	Client	Target Audience
Q1	Out of 3 people said the message is clear	The client also agreed that the message was clear.
Q2	Out of 3 people said the music appeals to them	The client also enjoyed the music and was impressed with how the music came to an end at the end of the advert.
Q3	Only 1 person would like to share it
Q4	Only 2 two people said the advert flows well and kept I interested
Q5	Out of 3 people said that the camera work looked good
Q6
Q7

 

Task 3: Present this as either pie charts and quotes from the feedback for each question – Client (red), Audience (green), Peer (blue)

 

Merit:

Task 4: Compare the feedback from client, target audience and peers.

 

Similarities               Positives                                                                             Negatives   Overall both the client and the audience                       However, they also Enjoyed the advert and believed that                     Mentioned that the advert The message of ‘’pass it on’’ was clear                  doesn’t have any viral buzz   In the advert.                                                                 Differences              Positives                                                                              Negatives

 

Task 5: Summarise using your graphs and quotes to show clearly the points of agreement and difference.

 

For Merit response now skip to Conclusion

 

Distinction:

Task 6: Assess (judge, weigh up, balance) the feedback from client, target audience and peers and draw conclusions from it.

 

Which sources is most valid/valuable in judging the success and why?

What were the expected or unexpected findings?

Expected I knew that the advert would appeal towards the audience, so i expected them to overall enjoy the advert as something simple. I also expected the message of ‘’pass it on’’ to be clear to the audience as there are two close ups of a bright yellow sticky note with pass it on written in bright red pen. However I also knew the advert wasn’t going to go viral because it’s so simple and doesn’t take any risks.       Unexpected   I Didn’t expect the audience to pick up on the lighting issues the advert had during certain scenes, most notably on one of the close-ups of the sticky note. I also sure the audience was going have a problem with the music that was used, because the music could overpower the advert at times. However, the only feedback were the music has been concerned had been positive.

 

Task 7: Justify their comments – why do you think they said/thought this and do you agree with their comments/feedback

 

Summarise and explain the strengths and areas for improvement The areas I can improve on is the footage of the stairs because it was on one of the cameras and it’s gone missing. So next time I would shoot it properly        What caused it (ie didn’t plan or have strong idea, shoot original images?)         How did this affect meeting the requirements of the brief?     I think the advert meet the requirements of the brief because there isn’t any legal or ethical considerations

 

Merit/Distinction:

Task 8: Conclusion (weigh up the positive and improvements) was your advert a success overall from the viewpoint of your feedback

Overall, my advert was/was not successful in meeting the brief because:   Youth Audience (idea, locations, pace of editing, costume, shots) My advert was successful in reaching the youth audience required for the brief. Because there are enough shots to keep the audience interested as one comment pointed out. The location where the advert took place could be seen as a college or university library so it would appeal to both of the target audiences for this advert. Finally the costume’s used in the advert were regular clothing, so the actors look like they could be either college or university students.               Message (was clear – story made sense, encouraged them to do this?) The message was really clear and the narrative story make sense The overall message of the advert was very clear. Most of the target audience realized the message of the advert which is to ‘pass it on’’ on their first viewing of the advert. The message was made clear by two close-ups of two bright yellow sticky notes with pass it on written on them. This also made the story make sense to the audience of one person finding a ten pound note with the sticky note, then deciding to do the same thing of hiding a ten pound note in a book for another person to find.            Would go Viral (taboo, outrageous, unusual, funny, special effects, memorable… would make you share it?) The advert would not go viral as it lacks any of the elements of buzz. It was seen as a lain simple advert with the message of passing on acts of kindness, but because it was so simple it didn’t stand out much in comparison to other viral adverts for example the Liverpool street t mobile.  However the message was clear and the advert was nice so it would still be shared on different social media sites like: Facebook, Instagram and twitter.           Regulation (copyright use of music?)   The music I choose was a club dance electronic music  which was kind of upbeat and it suits with the advert which would appeal to college and university students