Homework week 14

Viral video advert production (don’t panic campaign)

1 who are the audience

The audience is a youth audience from 16-25 year olds

      2. What will the product be and where will it be seen?

The product will be seen on digital devices such as iPhones, IPads and televisions.

      3. Did it go viral or not viral?

        In my opinion it didn’t go viral at all because they didn’t really use any viral buzz techniques except slightly unusual. it wasn’t popular like the other adverts like the Sainsbury’s World War 1 Christmas advert which uses a remarkable buzz technique or the T Mobile Liverpool street advert where people are all dancing in the station which also remarkable and hilarious.  

     4. How many views did this advert have compared to the other adverts?

      The Random act of kindness advert has only 52,102 views in about a year and half.  This is not as popular because the other adverts like the 2014 World War One Christmas advert has 18,310,221 views in just over a year and it is one of the most popular adverts ever  and the T mobile Liverpool street advert has 40,369,612 in 7 years

Some of the dislike comments were

I can't help but feel that the Mexican folk music didn't add much to the video.

This is so stupid. It's not "random" 

This is dumb you should do this because you really mean it not just because of some special day

     5. How the audience consume digital Viral ads and on which platforms and where would you find them?

      The audience consumes digital viral adverts on television channels. You would find them on IPhones, iPads and laptops.

   6 Investigate the use of Viral Buzz and mode of address to target the specific audience of 16-25 College & university students.

  In The Italian advert they use shock to get the audience’s attention. A lot of teenage videos have shock, sex or violence to get their attention. Most of the films jump a lot from 1 scene to the next and they talk to you in very direct way.

 7. A critique of examples of random acts of kindness that would appeal or be suitable to this audience that have been posted on YouTube 

    RAOK Challenge | Random Acts of Kindness | #Share Goodness- this probably appeals to some teenagers because it has pretty 16-17 year old girls

  5 Years after My Suicide Attempt: Random Acts of Kindness- this probably appeals to the audience because it uses a bit of shock (suicide) and remarkable to give it a bit of viral buzz.

   17 Random Acts of Kindness- this probably appeals to the audience because it has young people’s music and the actors are in the same age demographic group.            

Task 4: Generate 2 ideas

1. What will happen in your advert? (Collect 5 images using Shutterstock to show the narrative or story sequence)
    A rock concert  fan after  attending a live event gets  a parking ticket and is very distressed.  The lead singer of the rock band who is walking past see's what is happening  and says to the fan  “Don’t worry man have a copy of our latest album for free”
   

    
   Second idea the Nerdy guy in the technology lab sitting next to a pretty girl at a computer who looks very sad because her boyfriend has split up.  He jumps up and gives some flowers to the girl. She responds by pulling her top off and kisses the nerdy guy. 
   
   

   

   

    
2. How will it make the audience react  as required  by the client?
   
   
   
   the audience feel excited because the idea of it the singer giving him an album for free to the fan is good thing. and that's what the client needs.   
3. The nerdy guy kissing the girl creates excitement and surprising. Yes it appeals to the client because it's unusual    
4. How will the idea promote  and persuade ?
   It will persuade teenagers to think about being kind to other people. Also the advert promotes kindness.
5. How can you make it go Viral (6 types of Buzz)?
   The first one is unusual and remarkable
   And the second one uses taboo (sex)            

https://www.thinglink.com/scene/741229628772843520

http://popplet.com/app/#/2888328

  

                                      

Unit 9 editing assessment

 I edit the continuity style to make it flow and invisible. I use external editing so it goes everything in order and i used internal editing which means i have shorten the clips 

I use rough cut to drag the scenes i want to put in. I use external cutting to put scenes in order by using clapperboard. I was also using the blade to move it around. I use internal cutting beacuse i use matching shots, trimming, 180 degree rule, match on action and mid shots. 

the fine cut i used is rytham and pace 

 i used sound effects to make it realistic as it is 

The name of the title is called BFI continuity video guide which i used fade in and fade out and match on action. 

and finally i went on file I clicked on share went on to apple devices 720p I  gave a title called BFI unit 9 Alex then i press next put in into the desktop  and i click save.  

Unit 9 digital editing Prepare to edit

I did this because I need to produce an edit  example of continuity editing.

final deadline on the 18th December 10am

deadline for prep 11th December 1:40pm

deadline for rough cut is 14th December at 12:10pm

Screen grabs cmd+shift+3

taking the best bits so I can watch and review the footage if its good or bad.

screen grab on each section by using the cmd button to get all of them in one go in the track.

Using different camera angels and shots from different sequences to see if its good or bad    

purposes and techniques of contemporary editing

They use cross cutting and Montage to show the training which would take many years compressed into a couple of minutes Which make it interesting
                           They use cross cutting and montage to show all the combatants building up for the battle. The purpose is to bring together lots of different locations which builds excitement.

                        They use freeze frame and slow motion to show the exploding boxes are actually part of her dream. It is used to add "wow" factor to the clip.                         They use cross cutting and rapid transitions to show his journey to London which only last's 5 seconds. The traditions are especially fast to make it funny and surprising.                           Mach on action is used to show the man entering the building from different angles. The purpose is to make the viewer feel like in a documentary that they are observers..
                        They use jump cuts to make it seem confusing. This is used because he has Insomnia and explains that things seem confusing. So you see what he sees.

                        They use motivated cuts between combatants to show they are connected the cuts get faster when they start fighting because It makes you feel you're part of the action.

                        They use cutting to a beat. The purpose of it is to emphasize the music. Every time the music changes the scene changes.

History of editing commentry

https://soundcloud.com/alexander-mothersole/history-of-editing

Homework week 8 History of editing timeline

http://prezi.com/dtds6sqwaaaj/?utm_campaign=share&utm_medium=copy&rc=ex0share