unit 22 task 4 researching the audience

Topic A.4 Researching the audience or consumer

PASS Task 4a): Using YouTube or Fan, Artist, Channel websites find out about the existing audience/consumers

Age	My target audience is from 17 to 25 year olds
Gender	Both males and females
Ethnicity	Aiming to all ethnicities
Music Preferences or TV/Film/YouTube preferences?	And my preference is rock which is the genre of music

PASS Task 4b): Collect reactions and responses to your examples you have collected from 5 members of your Target Audience to find out what they like/prefer.

Create a Survey Monkey with 8 questions for the product examples to find out their preferences, and record their results. Include the graphs that Survey Monkey makes for you.

1	Age, gender and ethnicity	About 100% responses said 16-25 year olds, 50% said males, 50% said females, 50% said white people and 50% said brown people
2	What type of music/channels do you prefer?	Only a 100% response who said pop music
3	Which of the products did you prefer most?	50% responses said the MTV Rocks Hallway ident and 50% of them said the MTV Rock ident
4	What do you expect from a Music Video/Ident for this artist/channel?	50% of repossesses said colour and 50% said editing
5a	Do you prefer lip-synching or story narrative in Music Videos?	50% said lip syncing and 50% said narrative
5b	Do you like Idents that use animation?	About 100% said animation
6a	What locations or background do you think are suitable to shoot?	100% per cent said yes and it’s easy to shoot
6b	What colours do you associate with this channel?	50% said black and 50% said red
7a	What music do you think would fit the channel?	100% said rock because it would fit channel
7b	What makes this Ident appeal to you – what image does it give the channel?
8	What ideas do you think I should include in my idea?	About 100% of them said themes I can include in my ident

MERIT Task 4c) now present your idea to your target audience in a Focus Group and collect responses.

Is it clear what has been adapted or developed from the existing products?	The idea is really clear
Does the product appeal to you and why?	yes is really enjoyed it
Which ideas do you think are effective in creating the right image for the channel/artist?	i can use stop motion in the corridor because it's very effective and the other one is effective
What ideas do you think I should include or change in my final idea?	no not at all
Are there any products that you recommend I looked at?	i can combine the two ideas together

DISTINCTION 4d) How large is the audience based on YouTube Hits, Downloads or Viewing figures

How big is the audience?	there are 83 views on the MTV rock ident. only 43 views on the MTV rocks hallway ident and the three primary colours has 32,019,903 views
How popular are these products with audience?	those are popular for those people who like this  kind of music

MERIT Task 5: Annotation

Each research task requires the following annotation - a clear aim and a summary of the research findings

Task 5a) AIM what were you trying to find out from your research into TARGET AUDIENCE?	Use the following words in your response	What is the intended outcome of TARGET audience research	What is the intended outcome of FOCUS GROUP	What is the intended outcome of SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity
	Preferences & expectations
	Music Subculture

Task 5b) Summary - what did you find out from your research into TARGET AUDIENCE	Use the following words in your response	What were the findings from your TARGET audience research	What were the findings from your FOCUS GROUP	What were the findings from your SURVEY MONKEY
	TARGET - Age, Gender, Ethnicity
	Preferences & expectations
	Music Subculture

Task 5c) Conclusion - how does this information develop your idea?	Cover each of  the following aspects in your response:	Your annotation – how does this affect the development of your idea? What do you need to consider in your idea to make it effective?
	TARGET - Age, Gender, Ethnicity	16-25 year olds
	Preferences & expectations	the editing and the colours
	Music Subculture	Rock

survey monkry results

survey Monkey

Create your own user feedback survey

mind map

Mood board

Mood board

These idents will be distributed on televisions, iPhone electronic tablets, IPad   

This YouTube channel is called an ident channel to find idents

My ident will be on an MTV rock channel 

 My ident will distributed on YouTube where people can share their videos

The websites you can find idents are the ident gallery   

Task 2 - 3 idents

43 views
7 subscribers no like or dislikes


83 views
21 subscribers
no likes or dislikes





32,019,903 views
1,927,108 subscribers
likes 23,830
dislikes 7.294

unit 22 task 1 write your own brief

PASS and MERIT Task 1

A.1 Ideas for new products

PASS Task 1a): Work to your own brief and devise an idea for a digital media product based on adaptation or development of an existing product there is an existing audience to target

Write your own brief: Decide which product you wish to produce and write your own brief.

Use the template provided

1.     A new Ident for a YouTube Channel – (suggested you based on the same market as E4, MTV or BBC3)

Or

2.     A music video promo for an Unsigned Artist

You must find a client with which to create this for. You can use students from Music or Media courses if you wish, and create a CTK Media Channel Ident.

PASS TASK	Write your own brief for Urban Net – what is your idea?
Which existing Artist’s Music Video or Channel Ident are you adapting or developing?	My idea was to  make an Ident for MTV Rocks
What content are you adapting or developing from the existing products?	I will be creating a stop motion rock music channel called urban net.
Who is the existing audience it is aimed at?	age - 16-25 gender- male and female ethnicity- it will be aimed at all ethnicity subculture – rock
What is your initial idea?	My idea is to make a rock music channel for those people who like rock music and I'm going to use stop motion. I will have a rock-star with an electric guitar, who will be dancing around in the corridor. He will disappear and then come back again. At the same time the lighting will be turning on and off, all in time with the music. This will be rock music to match the theme of the Urban Net channel.

MERIT and DISTINCTION Task 5: Write up your annotation and your final developed and chosen idea

Having completed your research activities looking at existing products, formats and audience research use the findings to shape an effective idea.

The chosen idea will be developed to consider the finer details

Task 5b) Conclusion - how do your research findings develop your idea?	Cover each of  the following ‘finer details’ in your response:	(MERIT) How did what you found out affect the development of your idea?	(DISTINCTION) Define how you will use this in your idea to make you product effective?
	Shots, angles and framing	the 3 idents i choose has got quite a lot of shots angles
	editing decisions
	Costume
	locations
	Narrative
	Audience feedback, preferences and expectations
	Social Network responses (Distinction)

MERIT: Revisions made to the original idea need to be logged with reasons why

Task 5c) Revisions made to the original idea need to be logged with reasons why	Cover each of  the following aspects in your response:	(MERIT) Your annotation – what revisions have you made to the original idea?	(MERIT) ...and Why?
	Looking at other current examples - conventions
	Audience likes and comments on exiting examples
	Audience feedback, preferences and expectations from your Focus Group and Survey Monkey
	Past and Future trends (Distinction only)